Most of us have online profile and do participate in some or other way but do we really utilize the full power of Linkedin for our job search? Have you ever thought of logging on to Linkedin first and then to your favorite job site? I am going to provide very important points with which you can build your perfect online profile and start getting results you want.

I have divided my point of view in three parts- Profile, Connections and Activity because I feel these are the three main areas where you get maximum results rest all are fillers.


As I have highlighted in my earlier article days of creating best resume are gone but this is very important to understand that your resume is the only formal entry to online presence and everyone looks at it, so keep it complete.

Lets start with Identifying the main areas of your Linked in profile:

  1. Your Career Snapshot:  No matter what you are doing at the moment or you have done in past, this box let you summarize to best of your knowledge and experience basically – “Who you are?” 
  2. Your Skills: Checkout if you have got the skills required to move to your next job or whatever you are doing is registered as a skill there, don’t miss this, Do research and find out what are the required skills in your area, for example in You may be a PHP-HTML developer but know about NodeJS, WordPress, Content management, google analytics etc

  3. Your Past Experience: Make sure you again summarise your past experience in a relevant fashion, very important- unless you specify your current organisation linkedin does not pick up your profile in job search. Few important tips are:

    • Write a crisp and impactful summary of your profile- highlight your most recent work, your past and your interest areas for future

    • Mention your companies you have worked for, remember you got to highlight the new interest area of focus area in your past companies so that profile is relevant
    • If you have switched from older technology to new then do mention and try highlight some keywords from current job in your past companies( this is tricky though) 
  4. Endorsements: this includes you approaching your connections and asking for endorsements, just click on names and ask for it, be bold and people will turn out to be beautiful. If you don’t do this again linkedin will not pick up your profile for matching jobs. Few tips would be:

    • Identify 3 key skills which you wish to highlight on your profile, tag them as primary skills and then arrange all other skills.

    • After you have arranged the skills- ask for endorsement from your connects.

    • Ask for recommendation from previous or current connects


Making the right connections are very important and keeping up with them is the key. Lets understand in terms of main points here:

  1. Try to connect with 2 people every day minimum, you may not be knowing them but request to add them another key is that whey they do online activity your feeds will get benefits ( later you can unfollow if you don’t want too many feeds from one person).

  2. Follow your dream companies or people you wish to work with

  3. Follow some of the influencers, when they publish something, people comment and you get new feed which in turn benefit you.

  4. Try to follow some interest groups where people alike minded can share views with you.

  5. Think about creating a page for your interest area or a group, people would connect and your feeds will grow and online presence will improve. Checkout top left dashboard on your profile every day.


Very important part, to others this suggest our behavior online and becomes important for us to act strategic if you are looking for a job here. Few points here:

  1. Search the jobs matching to your key skills

  2. Do write something if you know in form of an article( well that’s even more serious job than maintaining a profile but start somewhere if you can) your profiles views will get enhanced in the process 

  3. Take part in discussions related to your skills or likes

  4. Search companies and their profiles matching your preferences

  5. Try to search a new company every day and follow it

At last:

Job search is all about opening and a good match when that happens you would see that all of the above activities have actually helped you. There is more to this will share later, till than stay plugged.

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